5 tips for perfect cover letters

5 tips for perfect cover letters

With a few words directly to the interview

You are still brooding over the text for your cover letter instead of finally sending the completed application – even though your CV looks good and you have everything you need for your dream job? With our tips, you’ve done it in no time – and your words will certainly hit the mark of your contact person. Let’s be honest: this e-mail or letter is your true ticket to the interview. After all, first impressions always count.

Tip 1 Find your contact person – call first!

Exactly, the first impression counts – and you can arrange that in a friendly and interested telephone call particularly easily positively. An additional advantage of a short preliminary interview is that you can then refer directly to the telephone call in the cover letter instead of having to start with phrases such as “I read your job advertisement with great interest…”. So call the recruiter directly. What should you say? For example, you can ask whether the job is still vacant, because you would very much like to apply. You already have one foot in the door. But beware: you should then send your application on the same day. This really seems to be interesting and your interviewer will definitely remember you.

Tip 2 Don’t show off – but don’t beg either!

Of course, you should emphasize your strengths in your letter of application – but within a suitable framework: In relation to required qualifications or experience, mention that you have already been able to collect them, i.e. bring them with you. But to inflate that here now excessively, is regarded as ostentatious. So: Stay nice and objective and rather avoid superlatives. But at the same time, you don’t have to ask for the job under any circumstances! If you meet the requirements, every company can be glad that you want to contribute your skills exactly there. Especially in times of a real shortage of skilled workers, HR managers see it that way – even if the company is a real big player.

Tip 3 Establish reference – build relationship

Instead of simply stating in your cover letter that you are good at this and that, you prefer to communicate your strengths much more cleverly: with direct reference to the qualifications you are looking for. Just take a closer look at the job advertisement: You also thought: “I have, I can”. In the text, for example, this is how it works: “In the specified area of responding to and calculating customer enquiries, I have already been able to gather a lot of experience with international clients from my previous employer”. Concentrate on two to three really important tasks and qualifications. In this way you establish a direct relationship between your talents and the job requirements – and establish a positive relationship between you and the area of responsibility. That’s where every HR person will quickly think: “Fits!

Tip 4 Position – and convince

You can simply and conclusively demonstrate that you have the desired qualifications. But what else does the company get out of hiring you, why are you THE top candidate? In order to position yourself as such, you have to deal with the company: Website, press, newsletter, company report – everything is helpful. You will certainly find a special goal or a special challenge to which you can refer in a promising way, for example: “I read with great interest that you would like to digitize process XY this year. In the area of IT-based XY, I was already able to learn valuable basics by name Employer”. That really sounds like a dream candidate. Because not only do your skills fit perfectly with the company’s goals, but you have apparently been well informed.

Tip 5 Highlighting your employer of choice – and scoring points

You are exactly the right person for the job. But why is the company the right employer for you? If you also point this out briefly, you have all the trumps together. It’s a good thing that you’ve already been so deeply involved with the company, you’ve certainly found something that inspires you. Maybe something like that: “I think it’s great that you’re forming think tanks to find new strategies, because I’d like to learn more about modern competence strategies and get positively involved in new ideas. Finally, you flattered me a little – and clearly showed that you would really appreciate this employer. And that, in turn, will be appreciated by every HR manager.

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About Nathalie Wendt

Nathalie WendtNathalie Wendt is a freelance content and social media manager. She is the editor of the ManaJump blog and is our all-round professional for text and communication.